Developing a website can be a costly and time consuming project. We work with clients to make sure all elements of a site work to create a positive customer experience.
Design research and usability research are important stages in the development of a new site or upgrading of an existing site.
We begin with exploratory focus groups designed to identify customer behaviour, web usage and views of available sites and apps.
From there we move to one-to-one design and usability interviews to evaluate reactions to graphics, layout, functionality and customer engagement.