New product development is the lifeblood of every successful business. With our expertise we can work with you from initial exploratory focus groups, to in-home product testing, hall tests, pack design and marketing communication.
We organise large and small scale hall tests designed to test new products and packaging in isolation or against competitor products. In-home product testing allows consumers to live with your product for a period of time so that you can see how it works in the real world.
The feedback received through online questionnaires, individual interviews or follow up focus groups, forms a vital part of ironing out any issues that might get in the way of NPD success.