Colm has worked in market research for over twenty years building up vast experience of the business of brands and consumer psychology. He has worked on developing successful brands and advertising strategies with a wide range of well known companies including AXA Insurance, Barry’s Tea, Bulmers Cider, Home Instead Senior Care, Dublin Airport Authority, Boyne Valley Foods, National Transport Authority, Four Star Pizza, Eircom, Greenstar Waste & Recycling, Dublin Zoo, Glanbia, Bord Bia, Independent News and Media, IRFU and Ovelle Pharmaceuticals.
He has worked across Ireland, The UK and the United States.
With an honours degree in psychology from University College Dublin, a diploma in Counselling and Psychotherapy skills and a practitioners certificate in Cognitive Behavioural Therapy (CBT), Colm is acknowledged as one of the leading qualitative research specialists in Ireland, getting behind the dynamics of the relationships between brands and consumers. He has also worked in Strategic Planning with Doyle Dane Bernbach Advertising.
In addition to his work with clients Colm also gives time as a volunteer board member and support group facilitator with Aware.ie providing understanding and support to people affected by stress, depression and bipolar disorder. As part of this work he is also involved in training new volunteer facilitators.
He is a regular contributor to Marketing Magazine – Ireland’s leading marketing publication on issues relating to marketing and brand development and contributes to radio and television shows on marketing and consumer psychology related issues.
Click In The Media to hear Colm’s conversation about branding on RTE Radio. When you work with us you get the benefit of our experience of working at senior level with a wide range of manufactured goods and service suppliers in addition to our understanding of how advertising works.
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